Content That Sells: Stop Posting 'Just to Post'
Why Your Content Isn’t Converting (And How to Fix It)
You’re putting in the work.
You’re crafting posts, sharing your story, maybe even showing up on Reels—even though you secretly hate them.
You’re not just showing up for the algorithm. You’re showing up for your dream clients.
And sure, you get some likes. Maybe a few comments. But then… nothing.
No DMs.
No new clients.
No Stripe or PayPal notifications rolling in.
You start to wonder:
What am I missing? What am I doing wrong?
Let Me Be Clear: You’re Not Doing Anything Wrong
But you are missing one thing.
The one thing that separates “visible” coaches from paid ones.
You’re not creating content that converts.
Because content isn’t just about being “consistent.”
It’s about moving people.
It’s about creating posts that don’t just get attention—they get action.
If you’re tired of posting just to stay relevant and ready to create magnetic content that leads to real sales and real clients, keep reading.
This post is part 3 of my Magnetic & Paid mini-series (and honestly, it might be the one that flips the switch for you).
If you missed the first two, circle back—they’re 🔥.
Today, we’re diving into:
Why most content doesn’t lead to sales (and how to change that ASAP)
The 3 types of content that actually convert
How to stop wasting time creating content that doesn’t serve your business
Let’s go 👇
Why Most Content Doesn’t Convert (And What You Can Do About It)
1. You’re Creating “Helpful” Content—But Not “Buyable” Content
You’re giving away a ton of value. You’re educating. Supporting.
But people don’t see why they should buy from you.
They love your tips—but they don’t feel the urgency to work with you.
Fix: Every post should guide them toward a decision.
Awareness isn’t enough. Your content needs to connect the dots between the problem, the solution, and your offer.
2. You’re Not Being Clear About What You Sell
If someone binge-watched your last 5 posts, would they know exactly what you do and how to hire you?
Most likely? Nope.
Fix: Talk about your offer frequently.
Not once a month. Not just when you’re launching.
Make it easy for people to understand what you do, how you help, and what the next step is.
3. You’re Missing Emotional Connection
Here’s the thing: facts tell, stories sell.
If your content doesn’t make them feel something, they’re not going to act on it.
Fix: Share real transformation stories—yours and your clients’.
Paint the picture of what’s possible.
Make your audience feel seen, inspired, and ready.
✅ Action Step:
Look at your last 5 posts.
Are they encouraging action, or are they just “nice to read”?
Choose one post and edit it today to include a clear CTA. (Book a call. DM you. Apply now.)
The 3 Types of Content That Actually Convert
Here’s what I tell every woman entrepreneur I coach:
You don’t need more content. You need better content.
Every post you publish should fall into one of these three categories:
1. Authority Content
Positioning you as the expert
This is how you show people you know your sh*t.
You’re not here to blend in—you’re here to lead.
Examples:
Debunk a popular myth in your industry
Share your method or framework
Show your unique process for getting results
Why it works: It builds trust, confidence, and credibility.
Your people start seeing you as the person to hire.
2. Connection Content
So they feel like you get them
People don’t buy from people they admire.
They buy from people who make them feel seen.
Examples:
Share a story of a moment you struggled and how you came out on the other side
Post a “this is for you if…” message that calls out their exact thoughts
Be relatable AF
Why it works: It creates emotional intimacy.
People start thinking, “She gets me. She’s who I need.”
3. Sales Content
Clear invitations to work with you
This is where you ask for the sale.
No shame. No awkwardness. Just confidence.
Examples:
“Here’s how to work with me…”
“My program is open—DM me ‘READY’ for the details.”
“Who needs help with X? Let’s chat.”
Why it works: It removes confusion.
People don’t have to guess what to do next—they know.
✅ Action Step:
Choose one of the three types and write a post today.
Keep it simple, clear, and YOU.
Tag me when you post it—I’ll hype you up.
Create Content with Intention—Not Obligation
Here’s a truth bomb:
You are not here to be a content machine.
You are here to build a business.
Your content should work for you, not just check a box on your to-do list.
So if you’re feeling exhausted from trying to keep up with the algorithm, here’s your permission slip to slow down and create with purpose.
Try This Instead:
✅ Quality > Quantity
Three powerful posts a week >>> seven lukewarm ones
✅ Batch when inspired
Capture ideas when you’re in flow and stash them for later
✅ Speak from the fire
If it bores you to write, it’ll bore them to read
✅ Repetition is your friend
People need to hear your message more than once before they act
✅ Action Step:
Take 10 minutes right now and brain-dump 5 post ideas that genuinely excite you.
Don’t overthink it. Just let it flow.
These are your next week’s posts.
Final Thoughts: You Don’t Need More Content—You Need More Intention
Let’s bring it all home:
✔️ Most content doesn’t convert because it’s too vague, too helpful, or too emotionally disconnected
✔️ Your new content strategy includes: Authority, Connection, and Sales posts
✔️ The goal isn’t just to show up—it’s to move people toward action
So the next time you sit down to create content, ask yourself:
👉 Is this content clear?
👉 Is it compelling?
👉 Is it converting?
Because you’re not just here to be seen.
You’re here to be paid.
Ready to Attract More Leads with Magnetic Content?
Grab my free resource:
🧲 The 10 Minute A Day IG Strategy for Fierce Fempreneurs
This checklist will help you create or refine a free offer that brings in dream clients ready to buy.
Or DM me “MAGNETIC” on Instagram and I’ll send you the link directly.
You’ve got the power. You’ve got the voice.
Now it’s time to make your content do the heavy lifting.
