She Ghosted You..Now What?
How to Bring Cold Leads Back to Life (Without Being Hella Weird)
Why Leads Ghost You (And What It Really Means)
Before you assume a ghosted lead means “not interested,” let’s break it down.
1. They’re Afraid of Making the Wrong Decision
Buying decisions, especially ones tied to their health, business, or identity—can feel scary.
💡 Fix it: Use your follow-up to validate their fear and help them move through it.
2. Life Got in the Way
They were excited… then their kid got sick, their inbox exploded, or something urgent pulled their attention.
💡 Fix it: A soft nudge can get you back on their radar.
3. They Don’t Feel Urgency
They like you, but they don’t feel the need to act now.
💡 Fix it: Create time-sensitive, aligned urgency without being salesy.
✨ Quick Action Step: Write down 3 leads who ghosted you. By the end of this blog, you’ll know exactly how to follow up and revive those convos.
The 3 Biggest Mistakes Coaches & Service Pros Make When Following Up
If you’ve ever said “just checking in!”… read this twice.
Mistake #1: Taking It Personally
Silence is not rejection, it’s hesitation.
🔥 Shift it: Reframe ghosting as a pause, not a no.
Mistake #2: Saying “Just Checking In…”
This makes you sound unsure, needy, or robotic.
🔥 Shift it: Reconnect with why they were excited in the first place.
Mistake #3: Giving Up After One Message
Your dream client might need 3–5 touchpoints before converting.
🔥 Shift it: Stay in the convo with intentional, spaced-out follow-ups.
Action Step: Choose one lead you gave up on too soon. Prepare to re-engage with the method below.
The Ghostbuster Method: How to Re-Engage Ghosted Leads Like a Pro
This is your go-to framework for turning cold convos into paying clients, without being awkward, clingy, or annoying.
Step 1: Reconnect to Their Desire
Example:
“Hey [Name], I was thinking about our convo and how lit up you were about [their goal]. I know this really mattered to you, where’s your head at now?”
Step 2: Name the (Unspoken) Objection
Example:
“Hey [Name], totally normal to have mixed feelings when making a big decision like this. What’s coming up for you?”
Step 3: Lead Them Forward
Examples:
“I still have a spot for you, ready to lock it in?”
“Want to hop on a quick call and talk through anything lingering?”
Step 4: Map Out Your Follow-Up Flow
Here’s what a strong follow-up strategy looks like:
Follow-Up #1: Reconnect to desire + energy from the original convo
Follow-Up #2: Address the silent objection
Follow-Up #3: Create urgency with a reason to act now
Follow-Up #4: Final ‘door closing’ message (if needed)
✍️ Action Step: Pick one ghosted lead and DM them using one of these scripts. Reignite the convo and watch what happens.
Final Thoughts: Ghosting Isn’t Rejection-It’s Silence Waiting for Leadership
Most coaches and health/wellness entrepreneurs ghost themselves by not following up.
But here's the truth:
A ghosted lead isn’t a lost lead.
Following up isn't annoying, it’s a bold, aligned sales move.
And if you care about your work, your people, and your mission? You can’t afford to be scared of a little silence.
Your Next Step:
Choose ONE person who ghosted you and send them a follow-up message using the Ghostbuster Method.
DM me on Instagram when you do, I want to hear how it goes!
